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Graphic images of the health consequences of smoking are to be shown on cigarette packets in Britain from September this year. The pictures include a dead man on a steel mortuary table, patients wearing oxygen masks in hospital, a baby in an incubator and a man with a large tumour below his chin with the words “Smoking can cause a slow and painful death”.
The health secretary said the aim was to raise consciousness, help smokers to give up tobacco and reduce smoking-related illnesses. He added that picture warnings are a vital step in reducing the number of people who smoke. Smoking is still the highest cause of ill health and early death.
Picture warnings, together with the introduction of a law about smoke-free public areas and the Government’s plans to raise the legal age of sale for tobacco products, will potentially save thousands of lives; in addition, others will avoid the misery of watching family and friends die prematurely from smoke-related illnesses.
A series of 15 images have been chosen following market research, public consultation and a vote on the most effective warnings. These measures will help promote better awareness of the damage that smoking does, an essential step towards reducing the number who start smoking.
According to the Cancer Research Institute, smoking accounts for 85% of lung cancers. Each year the disease causes 33,500 deaths in the UK. They also state that international evidence shows that graphic picture warnings lead to greater awareness of the risks associated with smoking and help encourage people to cut down or quit.
