A recent survey by Voxburner, a British marketing strategy agency, has suggested that 62% of 16- to 24-year-olds prefer reading printed books to e-books. The research is especially interesting, as it reflects the opinions of people that are as dependent on mobile phones and laptops as they are on oxygen and water.
The two main reasons for preferring print are value for money and an attachment to physical books. In fact, more than 25% of the participants in the study think that ebooks are priced too high. They explained that, if you buy a book, you can share it with as many friends as you like. On the other hand, if you get it in an electronic format, you would have to lend your e-reading device out in order for anyone else to read it.
The top-rated emotional comments for preferring physical to digital products are "I like to hold the product", "I like the smell" and "I like the packaging". However, if traditional books and e-books contain the same content, aren't they basically the same thing?
The 20th century philosopher Jacques Derrida thought so. In his book Paper Machine, he described the transition his generation had seen from the pen to the introduction of the electronic typewriter and the computer. According to him, the ebook is just a phase in the evolution of reading technologies. Following his argument, e-books are not less natural than the printed ones, but people may feel that way because paper books have always been around.
Considering that millions of people read and generate billions of words per day on computers across the world, why can't young people come to terms with e-books?
They read the news, their mail, advertisements and text messages in a digital format on a daily basis. In fact, they belong to a generation umbilically linked to their mobiles and laptops so, why are they so resistant to e-books?
I.- Answer questions 1-4 according to the information given in the text. WRITE COMPLETE SENTENCES USING YOUR OWN WORDS WHENEVER POSSIBLE. DO NOT COPY FROM THE TEXT (4 marks)
1. What is the age range of the participants in the study?
2. Why is the study so remarkable?
3. According to some of the participants, what is the way to share an e-book?
4. How often do young people read digital texts?
II.- Are these statements True or False? Justify your answers based on information from the text, rewriting the original sentences in your own words or quoting properly (2 marks)
1. Derrida’s generation witnessed the changes from handwriting to typing and word processing.
2. According to Derrida, paper books are as artificial as e-books.
III.- Find the words or expressions in the text that mean (1 mark)
- 1. small computers designed to be easily carried: laptops (p.1, l.4) / (p.5, l.5)
- 2. the box or wrapping in which a product is offered for sale: packaging (p.3, l.2)
- 3. stage, time, step: phase (p.4, l.4)
- 4. connected, tied, attached: linked (p.5, l.5)
IV.- Write a composition of about 130 words on one of these topics. Specify your option (3 marks)
1. “For leisure reading, I find print to be an archaic way to move stories and information. For research and school, however, sometimes print is still superior because it is easier to annotate using ink or pencil”. Do you agree or disagree? Explain your opinion about it.
2. “Last Friday I lost my mobile phone.” Write a story starting with this sentence.