Zara - PAU C.Valenciana inglés 2005

>Exámenes selectividad inglés Comunidad Valenciana resueltos

Zara clothes shopZara, the popular clothing chain, is known for stylish designs, many resembling those of the bigname
Italian fashion houses, sold at moderate prices. Yet if it finds that customers are coming in asking for, say, a rounded neck on a vest rather than the V-neck on display, a new version with the rounded neck can be in the store within about 10 days. If Jennifer Lopez appears in a beautiful new item, Zara can get a version of it into its stores in a matter of weeks, not months.
To do that, Amancio Ortega Gaona -the company’s chairman and one of the world’s wealthiest people-, built up an elaborate distribution structure over the years. Zara’s huge warehouse features customised sorting machines that can now handle 40,000 items an hour. Trucks deliver goods to Zara stores that are within 24 hours’ driving time; stores farther away are supplied by air.
Yet for all its technical expertise, quick delivery has its limits. Zara has just 10 stores in the United States, six of them in New York. To expand there, it may need to duplicate its manufacturing and distribution system in North America, perhaps in Mexico.
June 1st 2003



I. Answer the following questions using your own words
a. Why has Zara become so commercially successful?
b. What would Zara have to do in order to become larger in the US?

II. Are the following statements true (T) or false (F)?
a. Some of Jennifer Lopez’ dresses are designed by Zara.
b. It didn’t take Amancio Ortega very long to build up an elaborate distribution structure.

III. Find a word or expression in the text which, in context, is similar in meaning to:

IV. Choose a, b, or c, in each question below. Only one choice is correct
1. Many Zara items are…
2. Zara’s clothes are…
  • a) inexpensive.
  • b) particularly popular among wealthy people.
  • c) very popular among Hollywood stars.
3. When customers ask for a different version of an item they…
4. Zara stores are exclusively supplied…


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