Comprehension Zara: Andalucía 2011

 

COMPREHENSION

ZARA, A SPANISH SUCCESS STORY

 

ANSWER QUESTIONS 1-3 ACCORDING TO THE INFORMATION GIVEN IN THE TEXT. USE YOUR OWN WORDS.

1. What is so different about the way Zara manages its business?

• Zara’s way is different because it is based on the control of the whole production process: including designing, manufacture and even distribution.

2. What do addicted shoppers do every week?

• Addicted shoppers cannot wait a minute to get the newest designs. They know exactly the time when new goods will be delivered and queue in front of the shops in order to be the first ones on acquiring them.

3. What do Zara designers do with the information provided by shop managers?

• According to previous sales results, they are free to decide which designs will be maintained, altered, or even ruled out in just a few days.

 

ARE THESE STATEMENTS TRUE OR FALSE? JUSTIFY YOUR ANSWERS WITH THE PRECISE WORDS OR PHRASES FROM THE TEXT, OR USE YOUR OWN WORDS.

4. Zara has many shops over the world because of their successful advertising campaigns.

• FALSE: “It has never run an advertising campaign.” (lines 3,4)

5. Every shop decides which clothes are shown in its windows.

• FALSE: “All the advertising the company needs is its shop windows, the contents of which are also decided in A Coruña.” (lines14,15)

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